Family Force 5 with a more dance oriented sound on the new album
There´s a delicate balance between the intertwining worlds of artistry, entertainment and humor, but for Atlanta´s best dressed alternative rockers Family Force 5 it´s an ecstatic equilibrium that remarkably illustrates all three elements, as proven after one listen to the group´s sophomore album Dance Or Die, to be released August 19 on CD and digitally. This release is a strategic partnership between the Transparent Media Group founded by the Olds brothers, manager Chris Woltman and producer Joe Baldridge with EMI Music Marketing and Tooth & Nail Records.
"EMI has been involved with Family Force 5 since the beginning," says Bill Gagnon, Senior Vice President of EMI Music. "We are very pleased to partner with the band and with Transparent Media Group for the release of Dance Or Die."
Family Force 5 is: Solomon "Soul Glow Activator" Olds - vocals, guitar Jacob "Crouton" Olds - drums, vocals Joshua "Fatty" Olds - bass, vocals Derek "Chap Stique" Mount - guitar Nathan "Nadaddy" Currin - keyboards, turntables
Produced by Solomon "Soul Glow Activator" Olds and Joe Baldridge (Beck, Jewel), Dance Or Die oozes with over the top illustrations, charging out of the gate with funky rhythms, percolating club grooves, undeniably infectious rock n´ roll hooks and instantaneous sing-alongs. Imagine an inventive evolution of the gang´s eye opening debut Business Up Front, Party in the Back mixed with Prince getting down at a Daft Punk concert where Michael Jackson busts out a moonwalk in the center of the dance floor.
"The last record was a straight up party, but we always said the second would be a sweaty kind of rock n´ roll dance music," says front man and guitarist Solomon "Soul Glow Activator" Olds.