Sunday night´s (September 30) finale of "Rock of Love with Bret Michaels", earned a 4.0 rating in the key 18-49 demo, the second highest-rated telecast in VH1 history.
The episode, in which POISON frontman Bret Michaels chose Jes to be his "rock-star girlfriend," averaged 4.1 million viewers in the demo and attracted 5.4 million total viewers. The final episode was the #1 program on cable for the night, as well as the #1 non-sports program on cable for the week. In addition, the finale ranked as the #3 non-sports telecast on ad-supported cable for the entire year-to-date among 18-49 viewers.
Throughout the quarter, "Rock of Love with Bret Michaels" averaged a 1.4 18-49 demo rating and consistently ranked among the top programs on all of cable on Sundays. Overall, the series averaged 2.1 million total viewers.
"Rock of Love" was the most popular show throughout the quarter on VH1.com. On Sunday, September 30 and Monday, October 1 alone, video streams of "Rock of Love" on VH1.com reached close to 1 million. Additionally, on Monday, the effects of "Rock of Love" were seen across VH1.com, as daily unique visitors to the VH1 Blog surged nearly 192% from the day before (the top three most-viewed posts were "Rock of Love"-related) and daily uniques to VH1.com´s new photo hub, where "Rock of Love" content was highlighted nearly doubled — with growth of 99% — versus the previous day.