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The Fashion
Submitted by Johan Wippsson on 2008-03-25
The Fashion -- Album Release

Epic Records is proud to announce the release of The Fashion´s sophomore self-titled album. Set for a physical release on May 13th, the self-titled album is the The Fashion´s first full length release on Epic Records and their first release in North America.

Hailing from Copenhagen, Denmark, The Fashion´s debut album Rock Rock Kiss Kiss Combo was released in Denmark in September 2003 and gained extensive airplay across Danish radio, MTV Fresh Pick of the Week and organic, critical praise. Rolling Stone´s David Fricke said of the album, "There is something hopping in the state of Denmark… The Fashion spin through the compact songcraft and boombox-warrior innocence with nostalgic burps of lava-bubble synth and the high, sharp vocal brass of Jakob Printzalau… ´We rock the party that rocks the body today,´ he yelps… and he´s right."

The quartet "took a break from the industry for a couple years," according to singer Jakob Printzlau, to write their sophomore release. The result was worth the wait – a creative collection of concise songs that blends together a melting pot of genres and warrants comparisons to artists that run the gamut from Bloc Party to the Beastie Boys. Printzlau, an active visual artist and graphic designer, writes lyrics with a visual story in mind. He directs all of the band´s music videos.

The music video for lead single "Solo Impala (Take the Money and Run)" debuted this winter on MTVU and made its film festival premiere at 2008´s SXSW where the band also made their first North American debut when they hit stage at The FADER party.

Following their debut appearance at SXSW and sold out shows in New York City, the overwhelming demand for The Fashion has quickly prompted a digital release through iTunes on April 22nd. A preview EP is currently available through iTunes.

Stay tuned for U.S. tour dates.


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