It’s not easy to be Yellowcard… The “punk” band from Florida gained some success (top 30 on Billboard) with their second album and major success with the “Lights And Sound” album from 2006 which ended at top 5 on the US-sales charts. Why is it not easy to be Yellowcard then? Well, the American music-climate is changing and this type of “college well produced punk light” is not that popular as it used to be two years ago (When Blink 182, Jimmy Eat World and that sort of bands ruled the world). The expectations are very high on this follow up to the latest really popular top 5 album. Sure, bands like Yellowcard can still be quite big without changing style too much, but you need to have that extra touch like Green Day and dare to move forward and that is where my doubts about Yellowcard comes in… Can they jump on the same train and develop their sound and songwriting to something more than just this typical “punkpoprock” they stand for? They haven’t moved forward on the new album even if it is good. No doubt about that. It’s a good craftsmanship. They have a fat production and they have some punch refrains and this might work on the US-market. But it can also be a flop. At least if we’re speaking in terms of commercial success. But we’re not here to do that. We’re here to judge whether it is a good album or not, and well, yeah – it is a good album in the genre and Yellowcard is a good band. We can’t take that away from them.