The 3rd album from emo band Armor For Sleep probably gets more national attention since it gets major label distribution and also heavily promoted. The big budget production is handled by Machine (Eighteen Visions, Boys Night Out) who also was responsible for the previous album "What to do when you´re dead" (2005).
The new album bring AFS closer to Fall Out Boy and My Chemical Romance sound wise, of course you can´t say they sound exactly like them but there are certain similarities. The delay effect on the guitar melodies breathes A Flock of Seagulls a long way but that´s the only thing that isn´t so typical emo, the rest of the sound on "Smile for them" follows formula 1A of a popular emo record. The opening track "Smile for the camera" gets you in the right lane of this emo highway and the following "Williamsburg" which is the new single makes you stay on track.
The epic "Hold the door" is one of AFS´s best songs so far, "End of the world" that was featured on the Transformers Soundtrack is in fact one of the weakest songs on "Smile for them".
The upbeat "Run right back in" sounds like the perfect encore for this band´s setlist on tour, they won´t be breaking new grounds with songs like "Chemicals" or "My saving grace" but who says everything has to be groundbreaking? This might not be one of the best emo releases I´ve heard but it´s definitely a safe buy.
Will this be a big seller? Well they sure are ready to take on the world.