Signing with Sony Music Japan in 2008, Rebecca Hollcraft Emily aka Becca is a talented new "rock chick". Her debut album ALIVE! Distributed by Sony's RED is now out for all us lovers of catchy female rock / pop. However, it would be wrong to say that Becca is the only rock, since the songs are a mix of straight pop, but with a solid arena rock feel. And the result is a strong and consistent album with a bunch of "hits" as the title track with a nice punk / pop edge, and the AOR related "Turn Up The Stereo" and "Empty", which both could have been written by Dianne Warren. Between these, we are a few tracks that are good, but that not quite fit. It feels sometimes like songs from different periods and that they picked out the best from them. But this is only a parenthesis and think, overall, ALIVE! is a very nice album and one of the freshest in a long time in this genre.