After the disappoint sales of Unmasked, The Elder and Creatures of the night. Things really started to happen with Lick it up in 1983, it was a whole new chapter for Kiss with a new label, a new line up of Stanley, Simmons, Carr and Vincent. Vinnie played on the Creatures album but wasn´t an official member until the Lick it up album but most important - the band finally took off their masks. The success was a fact with their first platinum selling album since Dynasty, I saw the band for the first time live on this tour and it was a good show but it wasn´t great. Just like this album, it´s a good album but no way as great as Creatures or Dynasty.
The band continued to work with Michael James Jackson and the production is really good, but I don´t think the songs hold all the way. There are a few great songs like "Not for the innocent", "A million to one" (I love this one), "All hell´s breaking loose" and the title track "Lick it up". The rest however felt like clouds on a sunny sky, sure it wasn´t raining but I wasn´t too thrilled either about this album.
Kiss traces their roots to Wicked Lester, a New York City-based rock and roll band led by co-founders Gene Simmons and Paul Stanley. Wicked Lester, with its eclectic mixture of musical styles, never achieved any success. They recorded one album, which was shelved by Epic Records, and played a handful of live shows. Simmons and Stanley, feeling that a new musical direction was needed, abandoned Wicked Lester in 1972 to later form Kiss.