Singer / songwriter, Kef, has been working and playing in and around the music business for nearly his entire life. Born David Charles Keffer on December 4th, the tag, "Kef," was given to him by neighborhood friends at a young age in his hometown of St. Paul, Minnesota. Kef learned to play the piano by ear and began producing his first multitrack recordings by the fifth grade. "They weren?t very polished, but I used to have a blast," he remembers.

In high school, Kef logged hours as a DJ and was able to keep his interests in music alive in the school?s sixteen-track recording studio. But some of his most memorable times as a kid were spent listening to vinyl records with his buddies. "We would just hang for hours in the basement playing table tennis and listening to old tunes. Joe Walsh, Boston, Steve Miller, and yes, the Bee Gees. They just don?t make tracks like that any more!"

Blending his interests in entertainment, technology, and creativity would become essential in 1993 when he began working for Prince. -- first as an electronic drum and sample programmer over two concert tours and later as the in house music video editor. Kef soaked up everything he could about the music business, and in 1995 he headed for Los Angeles.

Kef released his first official solo project, a pop / hip-hop joint called "Poppaloopa," in 2000 on Amherst Records. The CD?s first single, "Hottie Boombalottie," had explosive radio response, and the video reached #10 on the pop charts of the request driven music video network, The Box. "It was a fun summer," Kef recalls. "The video featured the women of Baywatch, and there were a couple of weeks when it saw more than 2,400 requests in three different regions."

Kef immediately dove back into work, and in 2003 he began compiling tracks for his second full length solo release. "I taught myself how to strum a guitar, so the songs are a bit more organic now ... more like what I grew up with," he says. And with the help of several music industry friends, including: guitarist, Carlos Villalobos; session drummer, Daniel Bejarano; and Cory Lerios, front man of 70s super group Pablo Cruise; Kef has created "Alright," a fresh and memorable pop rock collection.