An endorsement from a Beatle can only be matched by Steadman's fabled story about their all-too humble beginnings in 1999 in Hastings, England. We made our demos in a pig shed with equipment borrowed from the Bay City Rollers, says Simon Steadman, the singing/songwriting force behind the soulful, searing rock group. He's not kidding -- the three-month recording process responsible for unveiling one of pop's most promising new bands was carved out in a mud-caked recording studio complete with eggshell cartons for soundproofing. The result was their self-produced first album Loser Friendly, released by the band on their website; the album received praise from Britain's biggest selling newspaper, The Sun, who made the disc their Album Of The Week two weeks in a row. Looking to expand their horizons, the quintet started putting their mark on American club audiences well before there was ever really a demand, with a concert itinerary that has included shows in some of the smallest U.S. clubs, as well as Milwaukee's huge Summerfest.
Their Elektra debut album, Revive, thrives on Simon's stirring, soul drenched vocals and the muscular give-and-take of a scrappy rock band playing at the top of their game. The first single is No Big Deal.