Pillar Frontman Rob Beckley's New Single "Value Of My Heart" Available Now
Rock fans will be sporting a big grin today as Grammy nominated artist Rob Beckley’s first solo single “Value of my Heart” releases exclusively through idefi.
In addition to being Beckley’s debut as a solo artist, “Value of my Heart” will also make history as the first single exclusively released by next level record label idefi Music. "This song was something my old friend and producer Travis Wyrick and I worked up” he says. “It's a song about knowing you’re worth something, in relationships and in life. Never take that for granted."
For years Beckley served as lead vocalist for the band Pillar and is scheduled to release his debut solo album in the coming months through idefi. During his time with Pillar the band sold over a million records worldwide and won three Dove awards. Their 2008 effort "the Reckoning" received a Grammy nod for "Best Rock or Rap Gospel Album."
"The one thing I miss as much as the fans is creating music. It's simply a fun process and it's great to be back doing stuff with people that believe in me” Rob says. “Rob's first single shows that he not only has his rock roots firmly intact but has also developed a more mature retrospection to life.” says idefi CEO Brady Deaton.
idefi's business model creates a record label for a new generation. Artists sell their original music directly to fans through idefimusic.com, determining their own pricing, and determining exactly how the music is packaged (single, EP or Album). Payment to the artist does not revolve around recouping advances or exorbitant promotional fees – games artists had to play with their record labels still using an antiquated model.
"Being a part of idefi's initial launch is humbling considering how many great artists there are out there” Rob says. “I'm a speck on the map when it comes to talent. For them to reach out to me is truly an honor."
Rob plans to release singles as they are ready. This insures his fans get only the best, as soon as they are created!
Rob's first single "Value of my Heart" is now vailable, exclusively from idefi Music!