Paid, Inc. celebrity services (OTCBB:PAYD - News), excels at building unique brands and associated collateral materials that resonate with each band's fan base and providing special content to the devoted supporters. Allen Kovac, founder of Tenth Street Entertainment and Eleven Seven Music, the band's management company and label says, "Our approach at Eleven Seven Music and Tenth Street Entertainment is to identify each band's fans and find every way to reach out to them personally with unique experiences and value proposition. By associating with Paid, Inc., we will deliver a whole new level of interaction, products and services to enhance the DROWNING POOL experience."

DROWNING POOL has unveiled a new online look and feel with the launch of its redesigned website and interactive fan club which offers an array of activities, information and downloadable content, providing the opportunity for fans to interface directly with the band. A new line of merchandise will be available on tour, through retailers and on the website. Additionally, Drowning Pool and Paid, Inc., are collaborating to develop mobile promotions such as exclusive contests, online sponsorships and mobile advertising.

Keith Garde, Paid, Inc.'s celebrity services president, comments, "DROWNING POOL has created their own brand of completely modern rock, which is especially evident with Full Circle. As another of their songs climbs the charts, the timing is outstanding for this boost in their merchandising, fan club and online marketing. We love this band and are really excited to have the opportunity to help them build their brand and their relationships with their fans."